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High Fives Foundation

"High Fives Non-Profit Foundation, based in Truckee, CA, became an official 501C.3 non-profit on January 19, 2009. Founded by Roy Tuscany, the Tahoe-based organization supporting the dreams of mountain action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life-altering injuries."



"We are a family of skiers committed to building the best skis and boots that can take you places you never that possible."


The Feed: Food for Athletes

"We are athletes like you. We have experienced how eating smarter can make a meaningful difference in our training. Improving your nutrition is one of the quickest ways to see meaningful improvements in performance. Our mission at The Feed is to educate you about how to eat smarter, discover great new products, and recommend the best products for your lifestyle."


Vail Veterans Program

"Since 2004, Vail Veterans Program has transformed the lives of military injured and their families through innovative programs that build confidence and life-long relationships. Programs range from the adventurous to the connective, including summer and winter therapeutic recreational programming, caregiver-specific wellness events, and empowerment training."

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Keely's Ski Camp for Girls

"Keely’s Camp has brought together a seasoned team of professional athletes to carry out the camp mission to empower, inspire, educate, and connect the next generation of girls in skiing."

Product Partners

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Ski Town All-Stars

"Ski Town All-Stars is locally owned and operated in Vail Colorado. All hats are designed and assembled in Vail, Colorado. Work Hard, Ski Hard, Party Hard."



"bigtruck® designs and manufactures some of the most iconic headwear styles in the market. Their signature quality standard coupled with articulate, bold design language has become instantly recognizable and is pioneering a new perception of lifestyle headwear. bigtruck’s #funfirst tag line resonates with customers of all ages, demographics and geographies and has become synonymous with approachability, community and of course having fun. Headquartered near Lake Tahoe, Ca. and distributed world wide, bigtruck is a triple bottom line company that believes work life balance is foundational to building a great brand."


Cirque Mountain Apparel

"Cirque (previously known as Recollect Threads) produces “Backcountry Inspired Apparel” based in Vail, Colorado. The company specializes in lifestyle apparel geared towards the great outdoors and elevated living. Cirque designs are tailored to aesthetics and the most comfortable garments. We are your everyday clothier.

Cirque operates an online store, a distribution network of nearly 100 dealers, and private label manufacturing for a premier client group. The company was founded in Jackson Hole, WY.  Now the company is located in Vail, CO."


C4 Belts

"C4’s mission is to promote individuality through quality belts that give back. C4 stands for Choose your Color, Choose your Cause. It is our goal to provide a unique shopping experience to individual thinkers who want to look cool on the outside, AND feel good on the inside."